Initial sketches
As she will be distributing online and avoiding stores, I need to focus on online packaging as apposed shopping bags etc aren't needed. During the LRFS process a designer sent us her collection in a tall box with a rail at the top holding everything vertical which was effective in keeping her collection's embroidery in good condition, and avoiding creases. Despite the majority of Zlata's products being soft to touch, soft and can be folded, some silk pants may benefit from packaging of this nature - or flat for ease of storage and transportation.
The idea of gender ambiguity within the MMG brand is topical when considering Zlata's clothing, which too is genderless. The incorporation of codes and concealing would be interesting due to her Russian heritage and the collection references.
The packaging will need to focus on numerous areas including:
- Large packaging > puffer style coats, larger dresses
- Regular packaging > Small-Medium size foldable items
- Slender packaging> Both for t-shirts and non-creasables, such as silk trousers and dresses,
- Dust bags > Accessories, potential footwear
- Care cards > Looking after the product, guarantee (potentially lifetime repairs), thank you for purchasing cards,
- Tissue paper/fluff packaging (?)
As lots of the pieces may be custom, I need to know if its possible to get custom boxes to scale at a cheap price, and if so, to find a reliable and relatively cheap company for production. I found a website which makes custom boxes at dirt cheap prices, with no minimum order - perfect for R&D.
Sourcing Stocks
After hearing good things about a sustainable company, Paper Back, I decided to give them a try as a way to save costs, moving away from GF Smith stock.
No comments:
Post a Comment