GIF of final newspaper
Print quality came out slightly darker than planned, if I had the finances to reprint I would have opted for a different way to print as 90gsm stock (the newspaper clubs thickest) was still too thin.
Evaluation
Demonstrating a detailed subject knowledge of the issue of stress by investigating and interviewing members of the target audience, as well as people suffering from stress related illnesses such as anxiety. By conducting relevant discussions and feedback with the target audience I have coherently combined elements of mindfulness and applied it to the process of editorial design by a calm, open and consistent layout. Summative feedback states how by giving the images breathing room, the feeling of relaxation rather than panic is capitalised on, this aiding neuroscience-receptors deal with ‘fight or flight’ reactions which is a by product of stress. Research into physical things to calm you also indicates that plants and greenery help with wellbeing and diffusing stress, allowing the research inform the content just as much as feedback. By understanding the target audiences needs and advised by feedback, I have incorporated additional research by John Berger into the content, utilising the medium of phonebooks as the most effective form of communication with considering image heavy communication. This demonstrates using research and feedback to inform a projects development in a succinct way, whilst allowing me to utilise my research into mindfulness and combine it with my own personal interests and allowing me to to use my own photographic content.
Considering the presentation of the outcome again raises questions to ask the target audience, with primary research indicating the main target audience only has a short period of time to engage with the piece and receive any benefits. Due to this, I opted for a traditionally disposable and ‘quick read’ artefact - a newspaper. Designed to be smaller than a standard tabloid for ease of transportation and manoeuvrability, the newspaper can serve as both a healthy one-time-breather and a keepsake photographic prints for the viewer to keep for longer, due to the interactivity possible with a folded bind rather than fixed. The tactility created by the stock was developed by The Newspaper Clubs’ test range of 55gsm digital/90gsm tabloid newspapers. This proved to be an successful and quick way to consider the end-result quickly, with a physical guide to the production. By communicating with and outsourcing printing, I do not need to focus on the elements of production which I identified in Level 5 as my weaknesses.
Developing the outer design further, after distributing the paper in the main geographic locations, I witnessed how the weather could make to break the ‘free-distribution’ concept, so by altering the design to indulge transparent packaging, meaning the product gets more weight and won’t be brown to blowing away in British weather. This helps preserve quality and engagement with the audience, as feedback states that no-one wants to pick up a soggy newspaper. This design development was also confirmed in summative feedback as a good idea when considering the cities of distribution, London, Leeds, Cardiff, Wolverhampton etc and was indicated by first hand observation of the publication in situ.
Developing the project further I could explore a wider set of content, experimenting with not only my own images but also sourcing and utilising mindful works of others, potentially including more information or fine art within the paper. Adapting and being inspired by ‘the times’ newspaper also gives credibility to the Just Chill outer design, which instantly resinates amongst business people as a trustworthy newspaper appealing to them. In the initial test print, it was clear that the audience was turning the pages fairly quickly, not allowing themselves time to breath. By adding a type guide at the front acting as a calming instruction, on second feedback the problem was mitigated and their experience had been altered, turning the pages much slower by firstly engaging with the typographic instruction, apposed to a purely image-led concept.
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