OUGD603: Fossil - Photographic Research

In order for the images to be a stand alone deliverable on their own, the quality of them needs to be superb, as well as relating to the current topical genres circulating within fashion photography and editorials.

Jehu-Cal Lookbook 03 - S/S 18

Shot in the Balearic Islands, the streetwear brand debuts their summer collection in an alternative setting to the streets of London where all others have been shot. Taking the clothes out of popular location, the association of the subject isn't with streetwear, the tone is relaxed and candid, showcasing a documentary inspired look book documenting both a collection and a place.

White Rock Lifestyle Lookbook 18

White Rock's aesthetic is much cleaner, however the styling, poses and shot types are aesthetically beautiful and well composed. The silhouettes of the figures allow space for possible typography, as well as allowing the audience to focus on both the clothes and setting.