OUGD603: Lookbook Editorial - Cover Ideas

Prior to brainstorming ideas, I was discussing the publication with a peer and flicking through some images I shot in New York and thought that as this is an increasingly personal brief anyway, the ambiguous images of store windows could be used as a cover; by showing two sides of the fashion world in a slightly juxtaposing manor.

Mint & Berry

The Berlin based label have opted for a sleek and fluid typeface, complemented by crisp photography to complement the garments. The garments themselves combine contemporary Scandinavian style with vintage touches, so the subtle retro feel to the typeface and colour palette makes the whole thing feel effortlessly, coherently stylish.

The use of simple halftones acts as a key to the images, helping the audience get a better understanding of the look book sequence.