The campaign went viral, with the logo even featuring on the news as an identifiable symbol for positive cause.
Monday 8 May 2017
OUGD502: Love Has No Labels - Design Production
'Love Has No Label's' is a campaign and logo created by RGA, expressing diversity through love targeting stigma in America. The logo can be regenerated and reinterpreted for multiple situations, and the 'Kiss Cam' introduces an element of humour and playful seriousness within area's of large public speculation- sports games. Something as simple as a love heart on a big screen encourages people to come together and show love, regardless of gender, race or sexual orientation. These resinate with me when considering Oldham's talk on tool's of protest, as often the simplest symbol or act can be the best tool of protest.
The campaign went viral, with the logo even featuring on the news as an identifiable symbol for positive cause.
The campaign went viral, with the logo even featuring on the news as an identifiable symbol for positive cause.
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