Using the images from the photoshoot, I pushed the development of a posters/social media series to put the World Gin Day identity on. As the identity developments at this point are hinged off Greenall's use of Futura and Bodoni 72, I kept these typefaces consistent throughout all communication, creating a link between Greenalls actual identity and the synthesis with World Gin Day. Furthermore, the two commonalities of typeface and colour ways identify World Gin Day with Greenall's without the need of an official logo (as yet) for the first stage of developments.
 |
| Effective use of vibrancy- the yellow and green perpetuate a refreshing pallett, linking to the refreshing nature of the drinks. Futura Medium is the predominant typeface, the tightened kerning unifies the composition, creating a solidify and difference between text and image. By keeping the 'Keep It Classic' |
Flavour cards: 3 Developed
3 Flavour pairs to instantly spice up a G&T- Very little effort required and all go perfectly with Greenalls. This can be expanded to
- Orange + Lemon
- Mango + Mint
- Mint + Blackberry
- Blackberry and elderflower.. etc etc
No comments:
Post a Comment