We felt like this was the most effective outcome with regards to addressing our target audience, introducing a playful manor and more than just artwork on offer. After concluding this concept, we wanted to allocate job roles for everybody now knowing the style we were hoping to achieve.
In a large group discussion I asked everybody what they wanted to look at, as a group concluding peoples job roles. From this I created the contract below, making sure everybody knew what part they were playing in the implementation of 'Bangers and Cash'.
Concept //
"Bangers and Cash is an exhibition exploring redesigned bank notes, with the slogan Free Drinks, Dogs and Design. It intends to attract students, young professionals and creatives a like, engaging the audience in a playful manor".
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Initial design created as a group, created digitally by Matt Fraser. |
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Orange was used throughout all promotional material instead of green, showing a playful quality and being a contrasting colour to what you'd expect. Poster and mock up by George Wilson. |
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As we all contributed to the conceptual structure, Josh Story opted to design the logo based on the aspects we have previously discussed.
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| Final Logo |
Social Media //
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| Nanami created Social Media accounts on Instagram and Twitter, alongside a Gmail account for exhibition correspondence. Naturally getting an online conversation going is paramount for spreading the world, as well as students and young professionals inviting and engaging each other though shares and hashtags. Nanami and I created "Wheres The Mash", another play on words and play on the title. |
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Invitation I created relating to the Bangers and Cash theme. I wanted to create a sleek yet playful ascetic, breaking up the flat colour with the Bank House building colour burnt into it. As the bank notes are all traditionally printed, we felt it best that the personal invitations followed the same theme. With this in mind, I opted for a 2 colour screen print on a White or Orange stock, possibly experimenting with metallic inks or foiling if appropriate. As I am anchorage of Public Relations I felt it considerate to invite specific artists and designers personally, sending them an invitation addressed to them printed beautifully. I looked at the concept of an invitation to be the first part of the exhibition they'd see, setting the tone and standard of what to follow. All invitations will be personalised in a parchment envelope and sent to local creatives including Hanging Man Gallery based in Leeds, Colours May Vary, The Village Bookstore, Lord Whitney Studio's, Alphabet, Duke Studios etc. Invitations would also be sent to Independent Leeds and Discover Leeds in the hope of attaining a review, as well as possibly sending invites further a field exploring design studios and bloggers in the Yorkshire/Manchester/London areas. |
Throughout the collaborative branding brief, as a group we have encountered many problems. Trying to decide on a concept and visual ascetic I feel was the most challenging part, due to everybody having so many strong ideas which could be implemented in different ways. As the majority of the brief occurred over easter, many of us were out of the UK putting additional pressure on everyone else when we returned. Due to these unideal time constraints and planning issues, we met up daily after returning to the studio and communicated through each step of the process. Despite functioning well as a group, I feel there was definitely room for improvement with regards to assigning roles making sure everybody had enough work to keep them engaged. If this had been more successful, we may of been able to produce traditionally printed outcomes to show during our 15 minute presentation.
As part of the deliverables for this brief, the presentation we put together and executed was surprisingly a success. As we had little time to rehearse due to other briefs and deadlines, each person spoke in detail about their role and why those specific design decisions were made. As a group I feel we all worked quite well together, bouncing off ideas to create a unique concept. By visualising the space and everybody conducting individual research, we were able to integrate a charity/fund raising aspect, hopefully raising money for First Direct’s chosen charities. During the presentation feedback we were shocked to discover we were the first group to investigate this, suggesting our contextual research was a success. In relation to the name ‘Bangers and Cash’, the idea of having a craft beer stall or local hot dog vender such as Top Dog in the Corn Exchange would complement well and hopefully bring in more viewers on the opening night.
In conclusion, I am happy with the final outcomes we generated as a group as a response to the brief, attacking a challenging situation with a positive outlook and creating a fun concept. However in relation to my personal aims, I feel they have only been partly achieved. As the Bangers and Cash initial illustrations and colour scheme was devised in a smaller group, I feel I have not contributed as much as I would have liked, and perhaps if I created stronger conceptual examples for Numeric, would have played a bigger part in the generation of the ‘brand'. Never the less, in my initial intentions I stated that if I was not the right person for the job I would let a stronger designer take lead, and still fully support this decision.
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