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Encouraging user to scroll down the page and interact further with the website. Large oversized text adds a graphic quality filling the space but being quite oppressive and demanding with its presence. The reduced black box with a slight blur separates the information away from the images behind, drawing more information to the typography. Helvetica has been adapted with tighter kerning, in bold, also giving current references to the LCA branding for the Extra-Ordinary exhibition. Furthermore, feedback indicated that the use of Helvetica in this style was favoured over others, so I will listen to the target audience and maintain this aesthetic. |
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