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Touch Point
Tote bags are increasing in popularity, cheap to produce and easily transportable and recognisable. As tattoo's are essentially art, the tote bags could simply be art works in their own forms, highlighting the message with a commercial agenda for Monotype.
At this point, the touch point was not really our main focus as we were all concentrating our efforts on the posters. I was put in charge of tote bags, so created a range in my own style which I felt best reflects the aesthetic of the brief. I opted for a black cotton tote over white canvas, which would require a white thick-ink screen print to keep the product quality high. A small Monotype M would appear as the side tag, peeking out from the corner of each design. Anna and I worked collaboratively on taking these from concept to design.
We wanted to keep the branding consistent across all platforms, so I used the typesetting Rob previously created to outline what would be said on the bags. After that, I had the luxury of selecting from a wide range of artworks to apply as additional details. I used a mixture of everyones illustrations and photographs of Rhiannon's tattoo's to further convey the tattoo iconography.
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As a group we concluded on the three final totes. The tote on the left my personal favourite, which carries the most concept. To play around with the seriousness of the topic, making light about tattoos and giving it a more playful attitude, the arm is positioned so it looks like its your arm when you're reaching into the bag- almost like an X ray.
The middle tote is a combination of the Past, Present, Future concept. It takes one part of each, creating a new composition of gothic type, sailor iconography and the future of tattoos in a modernist typeset.
The final tote is a homage to the project, making typography the focus. Simply the message, perfectly justified and powerfully bold in Monotypes Druk.
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