OUGD503: Poster - Digital Element- Touchpoint (Developments 2)

in a group meeting Anna and I were looking at the brief, analysing it clearly in every tiny detail. We need a set of 3 Posters, a digital aspect and a touchpoint. The touchpoint can be any form of interaction communicating in a way the others do not. Since the photoshoot the group have all been working really hard and we've been meeting frequently, making developments pretty quick moving. I have enjoyed the short space between concept development to seeing our ideas come to life. After editing the images I had a strong sense of what would work well for the poster series. We set up a collective Google Drive to share work and discuss ideas. 

Poster Series

We had loads of variations and iterations of each poster, adding or altering aspects to make the design stronger. We got feedback from some peers in the class (see Crit blog post) who said the monochrome poster style worked best. I adapted a very minimal approach, using the condensed Monotype logo to instantly install brand recognition in a concise manor; giving maximum attention to the design. 

Anna created the illustration, representing comically its okay to have tattoo's.

Sam created the Sailor girl poster with custom typography. (This was later used as an animation and movie).

Typographic arrangements created by Rob. Druk typeface was selected for the bold structure and diverse family structure, ranging from Extra wide to Condensed and Web. 

Digital Element

The digital element will be a video Sam's role was partially to put together the video, as he has the most experience in After Effects. 

During the photoshoot, we recorded some footage tracking along the skin (similar to the Kenco Gang TV Commercial and the Haig Club promo); sadly this could not be incorporated as the camera was slightly too shaky. The whole tracking on the text of the moving image didn't work out fully so we had the idea of zooming out of a still image, and subsequently animating a still, rather than rolling with a lower quality video'd outcome.

Final video storyboard, with stills of each animation in its final position.

Touch Point

When considering what the touch point could be, our ideas of interactivity and creativity between monotype and the audience became a possibility. The use of 3D type or something to engage in a physical space will be more unique than simply stickers or tote bags.

Earlier when we discussed our intentions for the brief, we all mentioned the Ted talk- If H is a chair. This places typography as tangible large scale objects in the public space, intended for audience interaction.

This could be incorporated as a large scale typographic piece, in situ; or something else which symbolises interaction. A huge scale piece of paper covered in tattoo designs with space to draw your own is another idea.

Ideas interactive touchpoint: 

Creating an initial mock up of 3D type in a public space. I opted for Druk Web and warped it, attempting to make it look 3D. The experiment did not come out as well as I would have liked, however the concept would be to place 'be yourself' in an area where the target audience engages: the financial district, busy public spaces, cities and places highly photographed to get a larger social media/Instagram platform and link with the campaigns #hashtag. 

These are not realistic or as good as we want to submit to D&AD so we will consider a touchpoint which will interact the audience. We will continue to explore a touch point or produce a more realistic sketch.