Public Information Leaflet - Planning

Infographics //

Intentions: Taking the information and presenting it in a innovative, simple way to make it engaging but easy to understand.
It doesn't have to be purely typographic as the target audience may not respond fully to this.

Target Audience //

I aim to target this leaflet at year 6/ year 7 children, experiencing their first long summer and feeling like grown ups. This has been partly informed by the Lonely Water video, yet I remember clearly when I was that age we swam in brooks/ ponds, which (looking back) was really dangerous.
This younger demographic needs to inform all of the design decisions made, including colour / Stock / Background colour / Fold type - if any? / Layout etc.

Research //

Possible inspiration into layout / colour styles. The juxtaposition between the vivid blue and blood orange forms an unlikely softness, which may appeal to the younger audience through the primary connotations. However, due to the Swiss San-Serif typeface, a smarter, adult style is portrayed which may possibly be engaging due to their current change over from 'kids' to 'teenagers'. 

Current child water safety infographics and poster designs //

Again turquoise blue has been used, suggestive of a theme colour within this genre. A simple print with bold infographics and statistics is shown, sticking to a minimal colour pallet, incorporating an analytical composition. With consideration to printing, the sandy background suggests printing may commence on a form of sugar paper, or anything with an off white colouring to save on ink costs- something I need to bear in mind when creating a publication to be produced by the government. 

These both capture a traditional 'shock poster' style, incorporating lots of information in a sequential way. However, I personally feel that this is too much information to intake without getting bored- something I am conscious of avoiding when targeting easily distracted pre-teens. In addition, the blue continues, incorporating photography and a variety of darker blues. The primary theme also continues, with the yellow and red acting as main information (left image), alongside the red and white acting as main sources of information on the right. Patriotic colours are also shown, possibly trying to engage with the audience on a more primal/ primitive level. 

Blue/ Turquoise/ White continues. To achieve this on print, the document must be filled with the dark blue and overlaid with the white text, a key thing to remember as white ink does not exist.