After researching theories of ways people best respond better to arrows, I have chosen to conduct my signage in a block arrow, encasing all information whilst pointing the way.
Colour //
University of Leeds undertakes several colours in its colour scheme, for all e-commerce and branding it generally sticks to the monochrome colour scheme, oozing sophistication and complying to its timeless reputation. However, on campus- all signage and way finding systems are a dark olive green. To introduce a speck of colour and introduce a theme to the city wide Wayfinding systems, it is integral to find the best use of incorporating this colour. It has been said that the full fill back colour of the green is not only distracting and gaudy, yet will be significantly more expensive to produce.
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| Logo option 1: Broadcasting tower slightly breaching the page which is effective from a composition/ascetic perspective, yet from a practical printing point of view this will be difficult and expensive to produce due to the additional size of material and cutting costs. |
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