The overall message of 'Lonely Water' is to not play by the water, as death is always waiting in the most ordinary of places. The public information film is targeted at young people and parents alike, with the intention to educate naive children to not be "fools". The narrator is emphasising many horror connotations by posing as the dark spirit of the lake, personifying the visual associations we relate to 'Death's' astetic.
He is giving a shocking warning, calling the children/ young adults who ignore the 'Don't Swim' signage "easy targets" and purposely laying traps beneath the water to catch them out. Death identifies that these environments as easy places for accidents to happen, no matter how calm or peaceful the top of the water looks. His tone of voice almost suggesting he wants these 'accidents' to happen, further highlighting the evil which could be below the water. The tone of voice is dark and eerie, emphasised by the smoggy lighting and unobtrusive camera angles observing the scene.
The viewer is placed in a position to watch but never help the "show offs"; Death may even be suggesting they had it coming. However, the clear distinction that he has no power over 'sensible children' acts as an intensive- be sensible and you can keep your life.
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| The opening scene from 'Lonely Water' personifying horror connotations through the dull light, foggy depth and untamed wastelands encasing Death, intended to scare/ shock the audience. |
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| Introducing the primary target audience, 'cocky children'. Yet this can also relate to people who can identify with children like this, such as parents/ older siblings/ teachers. |
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| Under the water what they can't see- jagged edges and easy traps curated to look sharp and menacing, again to shock the audience and imagine what it would be like to have a food trapped in the metal. |
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