All quite simplistic in their approach to cocktail making. Ease to make and purposeful ingredients (not asking for loads of unnecessary things). There are currently only 5 cocktails featured on the Greenalls website, compared to 30+ on competitor Hendrix's. The breadth of product range can be expanded here, utilising more Gins than just The Original and Wild Berry.
Nations Favourite Cocktails- In order to develop a new range/add to Greenalls range of cocktails at the minuet, its essential to see what popular trends are drinks wise.
According to The Telegraph and multiple other online sources, the nations favourite cocktail is the Pina Colada - rum based drink so not applicable for Greenalls. Other drinks on the list are also based around fruit and white rum, so the flavours may not mix as well. The cocktails need to be an extension of Greenalls personality, so not be sickly or related to 'woo woo' girl connotations.
Other drinks classed as 'the nations favourite' (or in the top 10) are
It could be interesting to play around with the colour ways within cocktails and photographic set ups, maybe informing a cocktail identity showing key combination flavours as an expansion of the Greenalls image, derived from its heritage.
French 75- 10ml gin,10ml orange liqueur, 10ml lemon, 5ml sugar, Fizz of your choice
Elderflower Collins- 50ml gin, 20ml lemon, 10ml sugar syrup, 10ml elderflower cordial, Soda to finish
Sloe Gin Fizz- 50ml sloe gin, 20ml lemon, 15ml syrup, 20ml egg whites
Martini, (Stirred not shaken)- 60ml gin, Vermouth to taste, your chosen garnish
Mojito-gin style, aka 'Southside'- 50ml gin, 20ml lime, 15ml sugar syrup, 6-8 mint leaves.
Gin Cucumber Martinis- 3 cucumber slices, 6 mint leaves, 60ml gin, 15ml elderflower cordial
Britain in a glass
Earl Grey Martini made with Gin and cold Earl Grey tea- however one could question the taste! There has also been a Werthers Original gin made (strong British signifier), adding toffee to the new list of flavours possible in some ways.
<<Scans of notes>>
If this was to be expanded, the production and creation of these drinks would be done by an actual bar team to perfect the measurements right for Greenalls. I had a quick go making my own cocktails informed from the recipes and ingredients mentioned, I wanted to find something different from the likes of Hendrixs' cucumber melody, and incorporate a 'British garden' flavour- possibly through floral scents off balanced with hints of bitterness.
The whole idea of exploring and incorporating cocktails is to possibly incorporate/expand on current lively attitudes towards and festivals, creating more good times.
Test shoot:
Using the idea of 'summertime' and fruity flavours, I thought it would be interesting to incorporate the ingredients and fruit into typography, possibly informing branding. Sadly the images from the Canon 5D got deleted due to a corrupt hard drive, but I experimented with making cocktails for Greenalls to inform print/social media collateral, and aid future mock ups of ideas.
Mango Gin Fizz I created, compiled of gin, rum, mango puree, mint, sugar syrup topped with soda water. Alongside this I created a little hand rendered typographic composition as a place matt, highlighting the date as the key feature, despite its ambiguity within the design itself.
Going onto the next shoot, I plan to experiment more with Art Direction and colour, taking inspiration from M&S product photography.
If this was to be expanded, the production and creation of these drinks would be done by an actual bar team to perfect the measurements right for Greenalls. I had a quick go making my own cocktails informed from the recipes and ingredients mentioned, I wanted to find something different from the likes of Hendrixs' cucumber melody, and incorporate a 'British garden' flavour- possibly through floral scents off balanced with hints of bitterness.
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| Greenalls portable distribution service- aesthetically flat in dimension and void of character, but sleek and well designed interior none the less. This capitalises on creating an experience- cocktail waiter treys, napkins, collectables could all have branding running across it. (Could expand to redesign these visuals, or create collapsable/reusable plastic cocktail glass) |
The whole idea of exploring and incorporating cocktails is to possibly incorporate/expand on current lively attitudes towards and festivals, creating more good times.
Test shoot:
Using the idea of 'summertime' and fruity flavours, I thought it would be interesting to incorporate the ingredients and fruit into typography, possibly informing branding. Sadly the images from the Canon 5D got deleted due to a corrupt hard drive, but I experimented with making cocktails for Greenalls to inform print/social media collateral, and aid future mock ups of ideas.
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| Hand rendered type from green food colouring and sugar syrup. Shadow of specialist Gin glass (in this case looks more like a wine glass). The delicate nature of the type combined with the fruits, suggests a very English country rusticness. This colour palette is relatively flat but crisp, similar to Greenalls- more colour could be incorporated |
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| Unsuccessful attempt at Cucumber typography |
Mango Gin Fizz I created, compiled of gin, rum, mango puree, mint, sugar syrup topped with soda water. Alongside this I created a little hand rendered typographic composition as a place matt, highlighting the date as the key feature, despite its ambiguity within the design itself.
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Experimenting with green food colouring painting type. After it didn't come out so good, I turned it on its side and experimented with running lines and fluidity. This experiment didn't come out so well and I won't continue this in the future. |
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