 |
World Gin Day 2016 Logo- no current 2017 one as yet. The alignment of having world gin day perfectly aligned works well as a composition, yet the horrific use of multiple gin bottles for the interior overcomplicates and illigitimises the event. The green outer stroke references Gin bottle green (or in our case, Greenalls), yet this does not work coherently with some of the colours featured within the bottle photography. A bolder quality needs to be applied, suggesting British history mixed with contemporary culture.
|
As Branding isn't an area I have paid a considerable ammount of attention too int he past, this will be a good learning experience for me to utilise 'commercial' design, and experiment with creating logos and manipulating typography- as thats a big part to the freelancing I am expanding on over the year. I researched alternative identities for inspiration over the course of about two weeks, contantly checking Creative Review and Its Nice That for new identity features. The inference on design cannot be too rustic nor too modern, as these may reflect other Gin competitors rather than Greenalls (e.g.; victorian illustration style- people will think Hendricks).
Branding from Tutto Matto, Edinburgh based Pizzeria
A rustic, hand stamp typeface and compositional design has been created, echoing a traditionalism and un-refinary through the textures it creates when printing. The circular composition suggests an inclusive brand, fully coherent and working in harmony to suit the customers needs. A Hand rendered decorative illustration sits behind, breaching out from the circular composition, interesting the negative space to create a delicate curvature, allowing the logo to almost float on the page. The colour palette is very limited to green-white-black, with the contrast between dark green and black in places hard to distinguish, yet legibility is still present. The typography is a soft ended san-serif, with a slightly elongated x-height, suggesting an elegent approach and quality product.
The project can be broken down further, creating a range of circular/stamp inspired compositions for all the smaller subsections of things Tutto Matto offers- this could relate to Greenalls Original, Sloe, Wild Berry, or even the different individual cocktails in the future. The stamp effect and minimal compositions works well as it suggests instantaneity but traditionalism- hand rendered quality, just like the product (pizza).
Type & Illustration
Unknown project found on Pinterest, exploring typography and illustration to work in harmony. The simple compositions suggest a stripped back, clinical nature to the brand where ingredients is everything. A harmonious relationship is apparent between the clean style of photography, typography, and illustration. The thick stroke suggests a boldness within contemporary modern design, complemented with the adjacent colour block simplistic illustrative quality. (This could be interesting for Greenalls- experimenting with illustration for G&T/Cocktails, rather than photographing perhaps?)
BLA BAR Identity
Created by BVD Agency have created an simple, yet versatile and scalable design for a new concept store in Osaka, Japan, offering miscellaneous goods from Scandinavia. Blå Bär means 'blue berries', represented by the three dots in the Swedish letters Å and Ä. Letters and dots are used as a bold, clear graphic tool to possibly emphasize the great variety of high quality design items in the store, as well as relating to the Swedish herritidge. A playful, experimental layout creates an attitude, all with very few graphic elements. This simplicity with figures builds a clear and strong brand identity diverse enough to be altered to meet future opportunities and changes to the brand. Greenalls may be too much of a traditionalist company for something this Swiss-Moderne, yet the principles of symbols acting as signifiers, breaking down and simplifying letters/charecters, and minimal use of type are are not tactics to rule out- especially if offset with something very traditionalist (e.g.: Caslon or around botanical inspired drink)
Presenting Brand Guides/Proposals for submission
Branding from Tutto Matto, Edinburgh based Pizzeria
A rustic, hand stamp typeface and compositional design has been created, echoing a traditionalism and un-refinary through the textures it creates when printing. The circular composition suggests an inclusive brand, fully coherent and working in harmony to suit the customers needs. A Hand rendered decorative illustration sits behind, breaching out from the circular composition, interesting the negative space to create a delicate curvature, allowing the logo to almost float on the page. The colour palette is very limited to green-white-black, with the contrast between dark green and black in places hard to distinguish, yet legibility is still present. The typography is a soft ended san-serif, with a slightly elongated x-height, suggesting an elegent approach and quality product.
The project can be broken down further, creating a range of circular/stamp inspired compositions for all the smaller subsections of things Tutto Matto offers- this could relate to Greenalls Original, Sloe, Wild Berry, or even the different individual cocktails in the future. The stamp effect and minimal compositions works well as it suggests instantaneity but traditionalism- hand rendered quality, just like the product (pizza).
Type & Illustration
Unknown project found on Pinterest, exploring typography and illustration to work in harmony. The simple compositions suggest a stripped back, clinical nature to the brand where ingredients is everything. A harmonious relationship is apparent between the clean style of photography, typography, and illustration. The thick stroke suggests a boldness within contemporary modern design, complemented with the adjacent colour block simplistic illustrative quality. (This could be interesting for Greenalls- experimenting with illustration for G&T/Cocktails, rather than photographing perhaps?)
BLA BAR Identity
Created by BVD Agency have created an simple, yet versatile and scalable design for a new concept store in Osaka, Japan, offering miscellaneous goods from Scandinavia. Blå Bär means 'blue berries', represented by the three dots in the Swedish letters Å and Ä. Letters and dots are used as a bold, clear graphic tool to possibly emphasize the great variety of high quality design items in the store, as well as relating to the Swedish herritidge. A playful, experimental layout creates an attitude, all with very few graphic elements. This simplicity with figures builds a clear and strong brand identity diverse enough to be altered to meet future opportunities and changes to the brand. Greenalls may be too much of a traditionalist company for something this Swiss-Moderne, yet the principles of symbols acting as signifiers, breaking down and simplifying letters/charecters, and minimal use of type are are not tactics to rule out- especially if offset with something very traditionalist (e.g.: Caslon or around botanical inspired drink)
Presenting Brand Guides/Proposals for submission
No comments:
Post a Comment