OUGD503: Art From None Art Competition 03

After creating some pulmonary compositions using collage, I directed my attention on refining three ideas. The benefit of this brief is that it is not too heavy or concept driven, especially with the medium of collage being very expressive and playful, I felt it appropriate to juxtapose this or question the element of play within design, further linking to the brief 'art from none art'. Using this small brief as an opportunity to experiment with creativity, I dived in head first and got to work on some proposed ideas highlighting the importance of designers doing work for them.

'Royal Lady'. Composed of aspects from Vogue magazines luxury advertisements, I wanted to expose how abstract and out of place images can look when not in their appropriate setting (much like the Royals, leading to the title). I deconstructed a Chanel advert, appropriating aspects of furniture and fashion with perspective qualities and compositional techniques. The use of a crisp white background fits to the conventions of collage, so I thought this design may fit with the overall theme of the exhibition more, so utilised the negative space as a tool to engage the viewer.

Incorporating more of a newspaper aesthetic deriving images from the UK's most common newspapers. As femininity ad the role of women is something of interest to me, I wanted to add humour and mix the collage styles together, creating a narrative within the piece. As this is for exhibition purposes, I want to increase audience participation in some of the busier designs, hoping the audience will then interrogate the image more when in the exhibition setting.

'Hold your own fucking hand'

When considering the fundamentals of graphic design, and the role of graphic design within a collage/art from none art style exhibition, I was immediately drawn to the combination of type and images to convey a message. Often in graphic design briefs the viewpoint of the artists is rarely considered, and I especially try to avoid projecting a certain style if this is not justified for the brief'. However, the combination of text and pictures in a creative way places collage and graphic design on a relatively latteral field, so i felt it only necessary to combine the two.  The background typography is a hand rendered monologue questioning what Graphic Design is, overlayed with a fashion image as this is my personal grey area, so the idea I wanted to explore. There seems to be this silent line to catergorise what is graphic design and what is not, so I wanted to explore this by combining the two to reveal the hidden language, discussing how you can design nice things without having a clue how they work, and that all graphic design is is having a confidence in your idea/ability. With this in mind, the title stems from the quotation written inside the subject.

Submission email to Dan at Goat Collective 2 days prior to the deadline