OUGD603: Zleta Branding - The Brief / First Meeting

After agreeing to collaborate via Instagram, we met up for a coffee to discuss what she wants to get out of re-doing her branding, as well as her ambitions for the brand. Zaleta, final year student and fashion designer goes by the name 'ZA', representing her initials and is working on her graduate collection for a debut at the Bo Carter Fashion Show, which is taking place April 25th 2018 at The Printworks (Leeds City College campus).

Zaleta's main intention is to showcase the brand as evolved and together, encompassing a holistic identity which is easily transferable across future marketing. As budget is a concern for her, yet she does understand Photoshop and Illustrator, Zaleta would prefer if any adjustments were possible to be made by her, meaning a set of Brand Guidelines would be preferable to maintain consistency.

<THE BRIEF>

All Deliverables: 

• x2 A5 Postcard Design - Double Sided (1 for Bo Carter & 1 for Leeds Int Fest, approx 300 of each to be printed)

• CV & Business Card (Logo Done) (Stitching around CV/Business Cards)

• Instagram Size branding

• Promotion for the end of year show

• Clothing label - large label (heavy cotton) (She uses S/M/L sizing)

• Packaging - boxes, dust bag, tissue, care labels, thank you for your order cards etc

Meeting notes:

Only online distribution >> not bulk pieces >> all about the craft >> Slow and personal process >> transparent and small business model

• Printing A5 Flyers for the fashion shows at 11am Friday April 20th - potentially print on a organic/recycled stock to reference her Brand mission

• Business cards definitely to be on recycled stock with non-toxic inks

• To reference high fashion branding and gender neutrality, Zaleta wants to keep to the colour pallet Black / White or Off White with potential hints of colour-changing process running throughout (Oranges). 

• All of Zaleta's materials are organic and 100% Vegan. Any additional accessories or footwear in the future will be sustainable and consistently Vegan.

• Every design decision os personal and everything is crafted by hand

• Jen to create evolved colour palette & brand guidelines for consistency 

• Zaleta to potentially number each item to showcase how there is no mass production, other than t-shirts, she is considering making max 100 of any piece (other than basic t-shirts), or potentially making bispoque pieces to order.

• All Vegan, All Genderless. Uses Bamboo Silk which is a plant based synthetic

• She will possibly offer repairs on pieces or a 'life time' guarantee, similar to Dr Martens.

• We discussed distribution and she is planning to sell online, via her own platform and via web-platforms such as Fashion East, which supports new designers. She is also looking into getting a designer-bursary from the government being an international graduate, to help her do a presentation at London Fashion Week in September. She wants to avoid places like Dover Street Market, as at the moment the capital to fund a second collection to pitch (with aprox 100 units per piece) is just not possible, both financially and with only her on production.

• Tshirts will start around £140 (similar to Acne) and go up being priceless. Some of her bispoque hand created pieces (similar to the image below, will retail for approx £5000 ono)