OUGD603: Just Chill - Audience Research

To maximise engagement with the newspaper, I need to design for the type of person who is currently working in a high-pressure stressful job roll, who is still interested in creativity and culture.

Often the most high pressure jobs are working in finance and business, so I interviewed a few analysts to ask their feedback:


- Keep it concise
- Keep text to a minimal, we do too much reading at work as it is
- Images allow minds to calm down so running with that idea is good
- brief has potential to expand into an guide booklet with facts, although that may become too 'info-graphics' rather than photography led