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| Client Selected Treatment Board |
<annotated/feedback on logos>
Final Logo
Simplistic and able to stand the test of time, breaking down the word 'Unentitled' into 3 groups, the italic's give a separation to the way Unentitled is spoken, just as you would take a breath when speaking phonetically. To represent the linguistic form the exhibition is taking. using symbols and turning the 'i' to a colon adds a contemporary simplicity whilst injecting it with english language.
Colour Ways
When receiving feedback on the treatment boards, Lucy mentioned that she loved the pastel tones and that they were planning on doing their anthology website in pastel tones (decided by class vote). To link the exhibition identity to the anthology, I thought it would be appropriate to experiment with the pastel tones, which can add a contemporary factor to the deliverables as pastels are 'on trend' right now.
Due to the simplicity of the logo, the colour pallet is interchangeable and still works. This will be carried across posters, social media and fundraising event promotion.
The black is more impactful from a distance, yet does not properly link to the muted tones. By using a white the legibility is still maintained, yet with a softer overall aesthetic relating to the chilled contemporary atmosphere of the event.
Email Footer
In order for the logo to work across all platforms, a consistency needs to be kept for 'formal' and 'informal' medias - formal communication such as letterheads, email footers, invoices, even invites etc need to integrate the same consistency. As email is the main form the Unentitled committee will be using, I experimented with Email Footers, which are an easy way to increase professionally when communicating with professionals. This will help give the directors further credibility, as well as a a visual identity to Unentitled.
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| Final Footer created on Exclaimer! |
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