OUGD603: Research Brief Secondary Idea - Sustainable Jewellery Packaging

After working in a jewellers for over a year, I have witnessed the sheer amount of plastic waste which occurs daily (in just one store!). Each piece of jewellery is individually bagged in a plastic press top bag, with 1 pair of earrings = 3 bags (earrings are bagged up individually and then placed in another larger plastic bag to avoid scratching).

Considering this issue on a larger scale, if our store is throwing away 250+ plastic bags a day, the total impact just the one industry has on the environment is staggering, especially as most people do not see the waste which occurs.

I have found an alternative to the standard plastic bags Azendi use, which are biodegradable, compostable yet retain quality and reusability.

1 standard bag = 1 biodegradable bag = 0.004p

Made out of biodegradable materials, the grip seal bag has the same properties of plastic, without the polythene or PP/PVC - the polymers are lighter and denser, reducing the total plastic use than less than 1% per bag, whereas the alternatives are 100% plastic.

The issue is that there IS an alternative solution out there, yet it seems people do not know about it