As the target audience has a large breadth to it I was inspired by some of the line drawings with swear words as it adds a touch of adult humour to the situation- especially as more swearing often leads to less aggression (and hopefully less aggression on themselves). As many people I have spoken to in feedback says they have no problem with seeing swear words in design as long as it is tasteful, humorous and in fitting/needed to convey the message. Swear words in themselves are considered 'graphic' so visualising them is fulfilling their prophecy.
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