When considering the best way to design to de-stress an audience, colour and negative space was the first thing that came to mind, however I wanted to find out what were the most successful ways of integrating calming design techniques, specifically into editorial.
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| Source: https://www.creativebloq.com/creativity/10-rules-better-editorial-design-71412218 |
Colour theory is important when considering how the audience perceives a piece of design and the emotional impact it can have. Blue remains the most calming colour, with a paler shade being preferred than a navy or royal blue.
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| Source: https://timesofindia.indiatimes.com/life-style/health-fitness/de-stress/7-relaxing-colors-and-how-they-affect-your-mood/articleshow/46946305.cms |
According to many psychology websites and colour theory specific blogs, violet and pink are also very successful colours to calm, especially when in pastel shades. However, purple based colours have always been controversial, and expensive to print, due to the complexed colour markup needed and connotations from bourgeoise which could input feelings of inferiority within the audience.
According to colour psychology review, here are the most calming shades for everyday.
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| Blues |
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| Voilets |
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| Pinks |
Sensory Print Design
"Tips on how to design to provoke all the senses" - Despite being published by an Interior Design design house, the principles still apply as it is an overall experience I want to create.
They break it down into 3 key factors, 'Design for all senses', so design for visual, touch, smell and even audio.
'Create a community' - it is proven that when people feel secure and valued their work performance and general happiness is increased massively, so by creating an community environment where everybody has equal opportunities and valued is really important for some to feel content.
Finally, 'Design a home', is to make people feel comfortable no matter where they are. This concept is transferable to graphic design through copywriting, tone of voice and inspire opportunity. Alternatively, this could be taken literally and introduce 'homely' aspects to the design to enhance familiarity and personal comfort.
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